1 9 7 7
Production: SMAE (Société Mécanique Automobile de l’Est) is set up in Trémery, in the Lorraine region, to manufacture gear boxes and new engines for the two marque’s mid-sized ranges. The Vigo facility manufactures the 504, bringing Peugeot back onto the Spanish market.
Acquisition: of SAMM, a company manufacturing components for the aeronautics industry.
Launch: the Peugeot 305.
The group’s annual output: 1,612,800 vehicles

1 9 7 8
Acquisition: In August, PSA Peugeot Citroën takes over Chrysler Europe, made up of three automobile manufacturers—Chrysler France, Chrysler UK and Chrysler Spain—and several foreign distribution firms. As a result, PSA Peugeot Citroën becomes the leading European automaker.
Cooperation: with Fiat on the engineering and production of utility vehicles in a jointly-held company, SEVEL (Société Européenne de Véhicules Légers). Its production facility is based in Val di Sangro, Italy.
Launches: the Citroën Visa and the Simca Horizon.
The group’s annual output: 2,488,600 vehicles

1 9 7 9
Marques: Chrysler’s former European subsidiaries and the Simca and Sunbeam marques take the name Talbot.
Creation: of Credipar, Compagnie Générale de Crédit aux Particuliers.
Award: the Simca Horizon is chosen “Car of the Year.”
Launches: the Peugeot 505 and the 604 turbo diesel.
The group’s annual output: 2,328,100 vehicles

1 9 8 0 - 1 9 8 4
Corporate structure: Peugeot and Talbot merge. A joint department is created to handle purchasing for Peugeot, Talbot and Citroën. A group research department is also created.
Production: Facilities are set up in Valenciennes for gear boxes and Villers-la-Montagne for foundry work.
Marque image: The Citroën corporate campaign designed by Savignac kicks off and Aventure Peugeot is created.
Move: After 68 years on the Quai de Javel, Citroën transfers its headquarters to Neuilly.
Centenary: of Cycles Peugeot in 1982.
Tennis: Peugeot becomes the official partner of the Roland-Garros tournament.
The first prototype of the electric 205 is built.
Launches: the first Peugeot scooter, the C25, Tagora, the Samba and the J5 in 1981; the Citroën BX in 1982, and the seven versions of the 205 in 1983.

1 9 8 5
New identity: Citroën takes on a new visual identity, with red and white replacing its traditional yellow and blue colors.
Production: Operations at the Nanterre and Clichy facilities cease and the foundry activities are taken over by the Charleville facility, while mechanical activities are transferred to Trémery and Asnières.
Finance: After five consecutive years of losses, PSA Peugeot Citroën starts making profits again.
Sports: Peugeot wins the World Rally and Drivers’ Championships with its 205 T16.
Launches: the 309, the 205 GTI and BX estate.
The group’s annual production: 1,655,000 vehicles

1 9 8 6
Production: A nearly FRF 10 billion investment program is launched at the Sochaux production facilities. Production of the Talbot models comes to an end.
Research: The European Prometheus program begins, with group participation. Its objective is to set the standards for “intelligent” roads and cars.
Sports: While the French sculptor César is compressing 205 T16s, Peugeot becomes once again World Rally and Drivers Champion with the same car.
Launches: the 205 convertible, the 309 GTI models and the Citroën AX.
The group’s annual output: 1,755,400 vehicles

1 9 8 7
Equipment manufacturing: “Aciers et Outillages Peugeot” merges with “Cycles Peugeot” to form “ Ecia (Equipements et Composants pour l’Industrie Automobile)”, a PSA subsidiary producing equipment and components for the automobile industry throughout Europe.
Sports: Peugeot wins the Paris-Dakar rally with the 205 T16.
Launch: of the Peugeot 405 and restyling of the 205.
The group’s annual production: 1,952,500 vehicles

1 9 8 8
Cooperation: PSA Peugeot Citroën and Fiat Auto sign a new agreement on cooperation in the engineering and production of minivans, which are built at a new production site in France.
Museum: Inauguration of the Peugeot Museum in Sochaux, which highlights the roles played by the Peugeot companies in France’s industrial history.
Adventure: Citroën organizes “Operation Dragon” in China: 140 young Europeans cover 4,500 km in AXs.
International: Creation of Peugeot Japan and the signing of an industrial agreement with the Iranbased Khodro group on local production of the 405.
Award: The 405 is elected “Car of the Year.”
The group’s annual output: 2,103,700 vehicles

1 9 8 9
Production: A FRF 5 billion investment program is launched at the Rennes plant. The 205 is now being assembled in Uruguay.
Sports: Peugeot wins the Paris-Dakar rally with the 405 T16. The AX Sport becomes the French Rally Champion. Citroën Competitions becomes Citroën Sport.
Launches: the Peugeot 605 and the Citroën XM, the first car ever to be fitted with an intelligent hydractive suspension.
The group’s annual output: 2,232,400 vehicles

1 9 9 0
Centenial of Peugeot as an automobile manufacturer.
Sports: Citroën introduces the ZX Rallye Raid, which competes in the next World Rally Championships. Peugeot wins the Paris-Dakar rally for the fourth time, while the 905 runs the trials for the World Sports Car Championship.
Farewell to the legendary 2CV: its production comes to an end on July 27. In all, 3,868,631 units of the over 30 versions were produced.
Innovation: Electric versions of the C15 and the C25 are presented.
Award: The XM is elected “Car of the Year.”
The group’s annual output: 2,208,200 vehicles

1 9 9 1
Environment: PSA Peugeot Citroën collaborates with Fiat in introducing the European plastic materials recycling program, RECAP, and inaugurates the “zero landfill” in St-Pierre-de-Chandieu pilot recycling facility.
International: The “Peugeot do Brasil” subsidiary is set up with the Monteiro Aranha group, and Peugeot Motors of America halts imports to the United States.
Sports: The 905 wins the Grand Prix in Suzuka, Magny Cours and Mexico.
Launches: the Peugeot 106 and the Citroën ZX.
The group’s annual output: 2,062,900 vehicles

1 9 9 2
Cooperation: PSA Peugeot Citroën and Renault sign a cooperation agreement on development and production of automatic gear boxes.
International: Final agreements are signed on creating a joint venture to assemble ZX models in China: Dongfeng Citroën Automobile Company is created. A terminal unit is set up in Wuhan, Hubei province. Mechanical activities are based in Xiangfan. Peugeot Egypt is created, and industrial production of the 405 begins at Sevel Argentina.
Training: Inauguration of the Citroën training institute, which can host 1,000 trainees a day.
Disposal: Peugeot Cycles, an Ecia subsidiary, is sold to Cycleurope.
Sports: Peugeot wins the Le Mans 24-hour race with the 905 and is named World Champion Manufacturer. Citroën wins the Paris-Moscow-Beijing rally.
The group’s annual output: 2,049,800 vehicles

1 9 9 3
Environment: In a world first, 50 Peugeot 106s and electric Citroën AXs are tested at La Rochelle under normal running conditions. Peugeot joins with the CNPA to recover wastes from car maintenance and repairs.
Slogan: Citroën adopts the new slogan “Discover what Citroën can do for you.”
Disposal: Peugeot Outillage Electrique is sold to Stayer.
Sports: With the ZX Rallye Raid, Citroën wins the World Cup for Cross-Country Rallies and the best drivers’ title. Peugeot wins three positions with its 905s at the Le Mans 24-hour race.
Launches: the Peugeot 306 and the Citroën Xantia.
The group’s annual output: 1,751,600 vehicles

1 9 9 4
Production: Inauguration of the Sevelnord production unit owned jointly by PSA Peugeot Citroën and Fiat. This first European facility for minivan production, requiring an investment of FRF 6 billion, employs 3,500 people. Its capacity is 130,000 units a year.
Europe: PSA Peugeot Citroën joins ACEA, the Association of European Automobile Constructors.
Anniversary: The Citroën Design and Syling Center is inaugurated at the Vélizy site, and the marque celebrates its 75th anniversary in Amsterdam, the birthplace of André Citroën.
Innovation: Trials are carried out on 1,000 Citroën XMs with multiplex electrics.
Advertising: Ray Charles drives the 306 convertible in Salt Lake City.
Sports: Peugeot, partnering with McLaren in Formula One racing, comes out fourth in the World Championships. The ZX Rallye Raid cars win the World Cup.
Launches: the Peugeot 806, the 306 convertible and the Boxer, the Citroën Evasion, the Jumper.
The group’s annual output: 1,989,800 vehicles

1 9 9 5
Slogan: “Peugeot’s newest : For the ride of your life”.
Anniversary: The DS celebrates its 40th anniversary at the Pantin Centre International de l’Automobile.
Internet: Launch of the Peugeot marque’s corporate site: www.peugeot.com
Sports: Peugeot teams up with Jordan in Formula One racing. Citroën wins the manufacturers’ World Cup for Cross-Country Rallies and Pierre Lartigue takes the drivers’ title.
International: The Wuhan site in China is inaugurated as its one-thousandth ZX Fukang rolls off the assembly line.
Launches: the Peugeot 406, the 106 Electric, the Expert, the Citroën Xantia Activa, the AX Electric, the Jumpy.
The group’s annual production: 1,887,900 vehicles

1 9 9 6
International: The group expands production in Uruguay, and the Proton Tiara—the AX for the local market—is launched in Malaysia.
Production: For the industrial launch of the Berlingo and Partner, the equipment at the Vigo plant in Spain is upgraded and the unit is made more flexible, bringing its capacity to 100,000 vehicles a year.
Cooperation: PSA Peugeot Citroën and Renault inaugurate the permanent Automobile exhibition at the “Cité des Sciences et de l’Industrie” in Paris and launch a new V6 engine together.
Environment: PSA Peugeot Citroën commits itself to lowering carbon dioxide emissions, which are responsible for the greenhouse effect.
Internet: Launch of the PSA Peugeot Citroën corporate web site, www.psa.fr.
Sports: Citroën wins the manufacturers’ World Cup for Cross-Country Rallies and Pierre Lartigue wins the drivers’ title. Peugeot wins the World Rally Championship in the 2-liter category with the 306 Maxi.
Launches: the Citroën Saxo,the Berlingo, the Saxo Electrique, the Peugeot Partner, the 406 estate.
The group’s annual output: 1,979,000 vehicles

1 9 9 7
Environment: PSA Peugeot Citroën and its Liselec partners launch self-service electric cars in La Rochelle. The new paint shop at the Poissy plant is inaugurated—the first in France to use waterdilutable paint technology.
Internet: Launch of the Citroën corporate web site: www.citroen.com.
Sports: Formula One: Peugeot announces its partnership with Prost Grand Prix for the World Championship beginning in 1998. Citroën organizes the Berlingo Raid: 137 teams of young Europeans cover 1.1 million kilometers between Paris and Moscow. Fifth World Championship victory: since 1990, the ZX Rallye Raid has come out on top in 36 out of 42 events!
Launches: the Peugeot 306 estate, LPG version of the 406 bi-carburation, the 406 coupe designed by Pininfarina, the Citroën Berlingo Multispace, the Xantia LPG version, the Xsara.
The group’s annual output: 2,078,000 vehicles

1 9 9 8
Corporate structure: In January, Jean-Martin Folz, Chairman of the Managing Board, presents plans to reorganize the automobile activities of PSA Peugeot Citroën, with three objectives: innovation, increased sales and profitability.
International: PSA Peugeot Citroën announces the creation of a new production unit in Porto Real, Brazil. Production volume there will gradually reach 70,000 vehicles a year in the first stage, and eventually climb to 100,000 vehicles, starting with the Xsara Picasso and 206. The facility represents an investment of approximately US$600 million.
Innovation: PSA Peugeot Citroën presents its High-pressure Direct Injection (HDi) engine employing the "common rail" system, which is extended to all the Peugeot and Citroën ranges.
Components: End of a friendly takeover bid by Ecia for the components manufacturer Bertrand Faure. The new entity, named Faurecia, is more than 50% owned by PSA Peugeot Citroën.
Environment: Peugeot creates the first carbon sink in Brazil in a program to plant 10 million trees to fight the greenhouse effect.
Sports: Peugeot announces its return to the World Rally Championships with the 206 WRC. Citroën wins the French and Spanish Rally Championships with the Xsara Kit Car.
Launches: the Peugeot 206, the Partner Electric, the Citroën Xsara coupe, the Xsara estate, the Berlingo electric.
The group’s annual output: 2,247,000 vehicles

1 9 9 9
Environment: PSA Peugeot Citroën presents the particulate-filter system wich becomes standard on the Peugeot 607. Peugeot and Citroën launch the Secoia program of component collection and reconditioning.
Inauguration: The Peugeot customer contact center is st up to handle 3 million calls a year.
Cooperation: PSA Peugeot Citroën and Ford Motor Company sign a new agreement on diesel engines.
Disposals: the Rennes-la-Barre-Thomas plant, the Sogamm and the SAMM subsidiaries.
International: Laying of the first stone for the Peugeot Citroën do Brasil production unit in Porto Real. Peugeot signs an agreement for eventual production of 120,000 Peugeot 206s a year in Iran.
Sports: The 406 wins the South American Super Touring Championship, and the 206 WRC wins the San Remo rally. Citroën again wins the French and Spanish Rally Championships.
Award and a new record: The DS is named “Product of the Century,” and Citroën beats its own record, selling more than a million vehicles in 1999.
Launches: the Peugeot 306 LGP, the 206 S16 and GT, the restyled 406; the Citroën Xsara coupe VTR and the restyled Saxo.
The group’s annual output: 2,515,000 vehicles

2 0 0 0
Innovation: PSA Peugeot Citroën introduces its HPI high-pressure, direct-injection, gas engine. PSA Peugeot Citroën and IBM present a prototype of the networked Citroën Xsara Picasso at the Paris Auto Show.
Environment: PSA Peugeot Citroën launches the City in Motion Institute. Taking a combined scientific and practical approach, it is a meeting place for city planners, city managers and city dwellers. The group’s five-thousandth electric car is produced. PSA Peugeot Citroën is a pioneer in this technology.
Research: PSA Peugeot Citroën and Renault create a joint organization to study the psychology of driver behaviour.
International: Sevel Argentina becomes Peugeot Citroën Argentina. “Peugeot Otomotiv Pazarlama as" is born in Turkey, while Peugeot Automobile Nigeria celebrates its 25th anniversary and 500,000 vehicles produced. Citroën joins with Saipa to manufacture the Xantia in Iran.
Disposals: The Dijon and Saint-Etienne plants.
Marque image: “Peugeot Avenue” is aimed at dominating the most prestigious streets of the world’s major capitals, beginning with Berlin (Unter den Linden) and Paris (Champs-Elysées).
Sports: Peugeot announces its withdrawal from Formula One racing and the end of its partnership with Prost Grand Prix. It gets involved the World Rally Champion for drivers and manufacturers with the 206 WRC. Citroën wins the French Rally Championship with the Xsara T4, as well as the Spanish Rally and Manufacturers Championship and becomes European Champion with the Xsara WRC.
Launches: the Citroën Xsara Picasso, the Peugeot 607—the group’s first vehicle equipped with a particulate filter—, the 206 CC, the restyled Xsara. Citroën unveils the C5, its future top-of-the-line sedan, at the Paris Auto Show.
The group’s annual output: 2,877,900 vehicles

2 0 0 1
International: PSA Peugeot Citroën inaugurates its Porto Real plant, located in Rio de Janeiro State, Brazil. The new facility, with annual output of 100,000 vehicles, produces the Xsara Picasso and the Peugeot 206. Citroën now manufactures the Xsara Picasso at the Wuhan production facility in China.
Cooperation: PSA Peugeot Citroën and the Ford Motor Company unveil their first jointly developed 1.4 liter direct-injection diesel engine. The HDi 1.4 and Duratorq TDCi 1.4 engines will be offered in versions covering several performance levels, with power output of 60 to 92 hp. PSA Peugeot Citroën and Toyota sign a cooperation agreement to co-develop and produce small entry-level vehicles intended mainly for the European market. Production will begin in 2005 in Kolin, Czech Republic.
Environment: PSA Peugeot Citroën presents its fuel cell demonstrators and its alternative energy strategy. ISO 14001 certification is received for the Group’s facilities in Poissy, Aulnay and Trémery, France; Madrid, Spain and Buenos Aires, Argentina, as well as for its Française de Mécanique joint venture. The Group publishes its 2001 Environmental Report.
Research: PSA Peugeot Citroën signs two framework agreements on fuel cells with France’s Scientific Research Center (CNRS) and Atomic Energy Commission (CEA).
Production: The Rennes site celebrates its 40th anniversary, the Vigo, Spain plant rolls out its 6,000,000th vehicle and the Metz facility produces its 25,000,000th gear box.
E-business: PSA Peugeot Citroën joins Covisint, the global automotive e-business trade exchange, and creates a dedicated PSA Suppliers portal.
Heritage: Citroën launches Le Conservatoire, a showcase of the marque’s heritage, near Aulnay, France. The center presents more than 300 Citroën models, a large amount of documentation and memorabilia directly linked to the marque’s history.
Sport: Peugeot wins the Manufacturers’ Title in the World Rally Championship. Citroën is again crowned French Rally Champion with the Xsara Kit Car and brings home the Spanish Championship for the third year in a row. Kenneth Hansen wins the European Rallycross Championship with the Xsara WRC.
Awards: Jean-Martin Folz, Chairman of the Managing Board, is named “Manager of the Year” by France’s Nouvel Economiste and “Businessman of the Year” by Forbes.
New models: The Citroën C5 executive model and station wagon and Peugeot 307 are launched. The 307 wins a number of awards, including European Car of the Year 2002.
The group’s annual output: 3,136,000 vehicles

2 0 0 2
International: Construction begins on the joint PSA Peugeot Citroën/Toyota production facility in Kolin, Czech Republic. In 2005, the factory will produce 300,000 vehicles, including 200,000 for PSA Peugeot Citroën. Dong Feng Motors and PSA Peugeot Citroën create DPCA (Dong Feng Peugeot Citroën Automobiles), a joint venture that will expand their cooperative production of Peugeot and Citroën models in China. PSA Peugeot Citroën announces it is building a new assembly plant in Central Europe. Scheduled to come on stream in 2006, the facility will cost €700 million and have an annual capacity of 300,000 units. The Group inaugurates a new engine factory in Porto Real, Brazil that will supply production plants in the Mercosur region.
Cooperation: PSA Peugeot Citroën and BMW sign a cooperation agreement to develop and produce a new family of small gasoline engines. Ford Motor Company, PSA Peugeot Citroën and Renault-Nissan form a telematics joint venture called Signant.
Innovation: The Group tests France’s a new immersive virtual reality facility equipped with leading-edge technologies known as MOVE™. PSA Peugeot Citroën unveils its future Design Center at the Museum of Modern Art in Paris. The Group is investing €130 million in the center, which will house the style studios of Peugeot and Citroën and enhance the Group’s creative capacity. It is slated to come on stream in Vélizy, near Paris, in early 2004.
Environmental management: The Sept-Fons, Caen, Valenciennes and Melun-Sénart facilities obtain ISO 14001 certification.
Production: The Mulhouse plant celebrates its 40th anniversary and produces its three millionth Peugeot 206. The Poissy plant rolls out its last 306, whose total production comes close to 2.8 million units. The Sevelnord factory turns out its millionth vehicle, and the Trémery plant manufactures its 20 millionth engine. The Villers-la-Montagne foundry is sold.
Sports: For the third year in a row Peugeot wins the manufacturer’s championship of the World Rally Championship, and Peugeot pilot Marcus Grönholm takes the driver’s championship. Citroën announces it will feature three Xsara WRC cars in 2003.
Launches: The Group introduces the Peugeot 307 SW, Peugeot 307 estate, Peugeot 206 SW, Peugeot 807, Citroën C3, Citroën C8 and restyled versions of the Citroën Berlingo and Peugeot Partner.
On December 1, Pierre Peugeot passes away at the age of 70. He had been Chairman of the Supervisory Board since 1998. Thierry Peugeot is appointed Chairman of the Supervisory Board of Peugeot SA.
The group’s annual output: 3,264,000 vehicles

2 0 0 3
International: PSA Peugeot Citroën announces the construction of a new assembly plant in Trnava, Slovakia, to extend its European production base. The new plant will have annual capacity of 300,000 cars (small vehicles) when brought on stream in 2006 and will employ 3,500 people. Total investment cost for this new plant will be €700 million. The Group will begin producing the Peugeot 307 at its Buenos Aires plant in 2004, and it begins (in early April) manufacturing the Citroën C3 at its Porto Real plant in Brazil.
Cooperation: PSA Peugeot Citroën and Ford Motor Company unveil their two new common rail diesels developed in the second phase of their cooperation venture (which began in 1998). These engines will be manufactured at the Group’s Trémery plant.
Innovation: The number of Peugeot and Citroën fitted with the diesel particulate filter system (DPFS) topped the 500,000 mark. The DPFS, which slashes the emissions produced by diesel engines to barely measurable levels, arrived on the market in May 2000.
Production: The Group lays the first stone for a new gearbox production facility in Valenciennes. From 2005, the site will produce the new compact automated manual (MCP) gearbox, which will gradually be rolled out on Peugeot and Citroën mid-range vehicles. The Rennes site produces its ten millionth vehicle. The Sochaux site produces the one millionth 307.
Sports: For its first year in the World Rally Championship, Citroën wins the manufacturer's championship with Xsara WRC. Peugeot is second.
New vehicles: The Peugeot 307 CC, Citroën C2 and C3 Pluriel arrive on the market.
Group's annual production: 3,309,100 vehicles

2 0 0 4
International: PSA Peugeot Citroën announces plans to double annual production capacity in China to reach 300,000 units in the second half of 2006. The Group inaugurates new production lines dedicated to the Peugeot 307 at the Buenos Aires site (Argentina).
Innovation: The Group topped the 5 million mark in HDi diesel engine production. When production began in 1998 at Trémery (eastern France), this family of engines was installed first on the Xantia and the 406. It has since become available across both the Peugeot and Citroën ranges.
New vehicles: The 407, Peugeot's new upper-mid range saloon on the M2 segment. The full-year sales target is 300,000 units. The 407 is manufactured at the Rennes site.