Walter Chrysler becomes works manager for Buick Motor Car
Co. in Flint, Michigan, a wholly-owned subsidiary of General Motors
General Motors Co. becomes General Motors Corporation and
acquires Buick as its first division.
Buick names Walter Chrysler president and general
Walter Chrysler becomes first vice president of General
Motors Corp. in charge of manufacturing, in addition to
his responsibilities with Buick.
Walter Chrysler retires from General Motors at age 45.
Willys-Overland Co. woos Chrysler out of retirement
within months to become executive vice president of the
Maxwell Motor Car Co. Inc. persuades Walter Chrysler to
become chairman of its Reorganization and Management
Committee to revitalize the struggling company.
Maxwell Motor Car becomes Chrysler Corporation with
Walter Chrysler as president on June 6.
Chrysler Corp. buys Dodge Brothers, Inc. and begins production of the De
Soto and Plymouth.
Chrysler Corp. grows to become one of the automotive Big
Chrysler introduces the radically-styled Chrysler Airflow
and De Soto Airflow vehicles.
Walter Chrysler resigns the Chrysler Corp. presidency,
but remains chairman of the board June 22.
Chrysler Mexico and Chrysler de Mexico S.A. begin
Walter Chrysler dies on August 18.
1945 - 1947
Chrysler supplies more than $3.4 billion in military
equipment including approximately 500,000 Dodge trucks to
the U.S. and Allied forces during World War II.
Sherman M4 tank is the main combat vehicle of the U.S.
and its allies.
1947 - 1950
Chrysler increases post-war production and adds 11
K.T. Keller becomes chairman of the board, November 3.
By the end of the Korean Police Action, Chrysler
participates in 31 government projects worth more than
Chrysler's engineering department develops the famous
"Hemi" V-8 engine.
Chrysler manufactures Jupiter space exploration missiles
for the U.S. Army.
Chelsea Proving Grounds open, near Ann Arbor, Mich.
Revolutionary gas turbine engine vehicle program begins.
Chrysler expands its business internationally through the
International Operations Group, headquartered in Geneva,
Plymouth introduces the Valiant, one of the world's first
L. L. Colbert becomes chairman of the board, April 29.
George H. Love named chairman of the board, September 21.
Lynn A. Townsend named chairman of the board, January 1.
Chrysler imports and distributes small passenger cars and
trucks built by its Japanese partner, Mitsubishi Motors
Corp. (MMC) under the Dodge and Plymouth brand names.
John J. Riccardo becomes chairman, October 1.
U.S. Army awards Chrysler a $4 billion contract for
building XM-1 tanks.
Chrysler Chairman John Riccardo hires Lee A. Iacocca as
president, November 2.
The Chrysler board of directors elects Iacocca as
chairman on September 20.
President Carter signs the Chrysler Corp. Loan Guarantee
Act into law, providing Chrysler $1.5 billion in federal
loan guarantees, January 7.
Chrysler sells Marine Division.
Iacocca first appears in Chrysler advertising in July.
Chrysler introduces the Aries and the Reliant, code named
K-car in September.
Aries and Reliant production begins in October.
Chrysler sells the Defense Division to General Dynamics.
Chrysler introduces the 5/50 Warranty Protection Plan.
Chrysler begins plans for new Chrysler Technology Center.
Chrysler pays off the federal loan guarantees seven years
early in August.
Production of Chrysler's minivans begins. The Dodge
Caravan and Plymouth Voyager introduce a brand-new market
segment, November 2.
Chrysler resumes paying common stock dividends in April.
Chrysler acquires 15.6 percent equity in Italian luxury
car manufacturer, Officine Alfieri Maserati SpA.
Chrysler Corp. reorganizes into a holding company with
Chrysler Motors, Chrysler Financial, Gulfstream
Aerospace,& Chrysler Technologies
Chrysler and Mitsubishi Motors Corp. form Diamond-Star
The 7/70 Warranty Protection Plan begins.
Chrysler Motors purchases Nuova Automobili F. Lamborghini
Chrysler acquires American Motors Corp., the fourth
largest domestic automotive company, for $800 million.
Chrysler acquires Jeep®, three auto assembly plants,
1,600 dealerships and the joint-venture Beijing Jeep
Corp., in Beijing, China.
Eagle brand is launched, the first new Chrysler brand
name since 1928.
Chrysler acquires Electrospace Systems Inc., which
manufactures and installs tactical and intelligence
systems for aircraft, ships and missiles.
Chrysler re-enters the European market.
Chrysler's Component Business Operations becomes Acustar,
a wholly-owned subsidiary that manufactures automotive
Diamond-Star Motors. a joint-venture with Mitsubishi
Motors Corp., begins production in Normal, Illinois.
Fiat and Chrysler sign an agreement to
distribute Alfa Romeo vehicles in the U.S. and Canada.
Chrysler Technologies Airborne Systems begins operations.
Chrysler signs joint venture letter with
Steyr-Daimler-Puch of Austria to build minivans for the
European market in December.
Chrysler Technologies sold.
Chrysler and General Motors form New Venture Gear in
joint venture, the first joint venture between domestic
The Pentastar Transportation Group, Inc. is formed
including four rental companies: Thrifty Rent-A-Car
System, Inc., Snappy Car Rental, Inc., Dollar Rent A Car
Systems, Inc. and General Rent-A-Car, Inc.
Chrysler acquires Technologies Airborne Systems.
Chrysler begins a $1 billion cost-cutting and
restructuring program, focuses on automotive business.
Chrysler sells its equity in Mitsubishi Motor Company.
First minivan comes off the Eurostar assembly line in
Austria in October.
Iacocca dedicates the Chrysler Technology Center in
Auburn Hills, Mich., a $1 billion investment
Board of directors names Robert J. Eaton vice chairman
and chief operating officer, to become chairman and chief
executive officer January 1, 1993, following the
retirement of Lee Iacocca, March 16.
Chrysler dedicates the Jefferson North Assembly Plant in
Detroit, a $1.6 billion investment to manufacture Jeep®
Grand Cherokees, March 31.
Austrian Eurostar minivan plant is dedicated and official
production begins in April.
Chrysler introduces the Dodge Viper, a 2-seat V-10
roadster, Chrysler's first vehicle designed by a platform
Chrysler introduces a new line of family sedans with
innovative cab-forward design: the Chrysler Concorde,
Dodge Intrepid and Eagle Vision.
Sold 2.5 million cars and trucks, up 14% from 1992.
Chrysler celebrated the 10th anniversary of the minivan
and in December sold the 4 millionth minivan -- a Dodge
Chrysler sold Nuova Automobili F. Lamborghini SpA and its
subsidiaries to MezaTech Ltd.
Set a company record for retail sales in the U.S. and
Canada of 2,451,747 units and world wide sales totaled
Highest net earnings of $3.7 billion, highest pretax
earnings of $5.8 billion and highest revenues of $52.2
billion, which beat the 1993 record earnings.
Chrysler sells its Acustar Electrical Wiring Division to
a U.S. subsidiary of Yazaki Corporation.
Production of the Jeep Grand Cherokee began in Austria.
Chrysler exits Marine and industrial business -- Marine
& Industrial Operations in Beaver Dam. Wis.
Best retail and total sales performance in Chrysler's
history spawns 19 separate all-time car and truck
Chrysler expands presence in Japan with $100 million
Chrysler's electric powered car, the Patriot, wins the
Discover award for technological innovation.
1996 Dodge Caravan is the first minivan to win Motor
Trend "Car of the Year" award.
Chrysler Corporation announces plans to build its own
manufacturing plant in Argentina.
1996 Jeep Grand Cherokee Wins 4 Wheel and Off Road's 1996
"4X4 of the Year" award.
Chrysler and city of Detroit celebrate Grand Opening of
first minority supplier in the empowerment zone.
Chrysler breaks ground for new V-6 Engine Plant.
Chrysler Corporation drives onto the internet.
1996 Jeep Grand Cherokee wins 1996 "Four Wheeler of
the Year" award from Four Wheeler Magazine.
Dodge Ram 50 heads JD Power and Associates vehicle
dependability survey in compact pickup segment.
Robert J. Eaton dedicates the World Headquarters
building, a 15 story office complex crowned by a 2 story
Pentastar in June.
Chrysler sells Electrospace Systems, Inc. and Chrysler
Technologies Airborne systems, Inc. for $475 million.
Chrysler is selling vehicles in over 100 countries
worldwide, compared with 22 countries in 1991.
Chrysler sells its millionth vehicle of the calendar year
at the earliest point ever for the company.
Jeep Cherokee, Chrysler's biggest seller worldwide has
56% increase in first period sales compared with 1995.
Chrysler breaks ground for the Chrysler Historical
Chrysler introduces the Plymouth Prowler.
Chrysler introduces three all new aluminum engines
designed for the next generation passenger vehicles.
The 1997 Dodge Dakota wins the following awards:
"Automobile of the Year" by Automobile
Magazine, "Sport Truck of the Year" by Sport
Truck Magazine, "Truck of the Year" by Off-Road
Magazine, and "Truck of Texas" by Texas Auto
Chrysler International and the Louwman Group agreed to
return to Chrysler its distribution rights in Germany,
the Netherlands and Belgium.
Chrysler wins the Arthur Page Society National Award for
the safety campaign, "The Back Is Where It's
Chrysler introduces the 1998 Dodge Durango, a compact
sport utility vehicle.
Chrysler announces it will discontinue the Eagle Brand
after the 1998 model year.
Chrysler introduces the redesigned 1998 Chrysler Concorde
and 1998 Dodge Intrepid.
Chrysler opens a Singapore office in the Asia Pacific
Chrysler researches Fuel Cell Technology which improves
fuel efficiency by 50 percent and is 90 percent cleaner.
It ultimately produces electricity on-board the vehicle
via a five-step process.
Chrysler introduces the Dodge Intrepid ESX, a hybrid
CCV (Composite Concept Vehicle) is introduced by Chrysler
at the Frankfurt Auto Show. CCV is the first modern
vehicle to combine efficiency, affordability and utility
through an easy-to-assemble, manufacturing-driven design
and the industry's most advanced form of thermoplastic
Robert Lutz retires at the age of 66.
Quadra-Drive four-wheel drive system is introduced on the
1999 Jeep Grand Cherokee.
It is the first time this advanced system, a combination
of the second generation Quadra-Trac II transfer case and
Vari-Lok progressive front and rear axle differentials,
is offered on any sport-utility vehicle world-wide.
Chrysler and Daimler-Benz AG agree to combine their businesses in a
merger of equals.
Chrysler introduces the all-new 300M sedan, continuing
the legacy of its "letter series" cars made
from 1955 to 1965.